Consistency is Key: How Accountants Can Win with Simple Digital Marketing Habits
Digital marketing doesn’t have to be overwhelming or time-consuming. In fact, the most effective accountants online aren’t doing flashy marketing—they’re simply digital marketing for accountants showing up consistently. Whether you’re a solo CPA or part of a growing firm, small actions done regularly can lead to major growth over time.
Here’s how to build a strong online presence with easy, repeatable habits.
1. Weekly Social Media Tip
Every week, share one piece of useful advice your ideal client would appreciate.
💡 Ideas:
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“3 expenses you didn’t know were tax-deductible”
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“What to do if you missed a quarterly tax deadline”
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“How to prep your books for year-end”
📍Post on: LinkedIn, Instagram, Facebook—wherever your audience hangs out.
⏱ Time needed: 10–15 minutes
2. Monthly Blog or Newsletter
Don’t overthink it. One piece of helpful content per month keeps your audience warm and positions you as the go-to expert.
📝 Ideas:
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“How to Read a Profit & Loss Statement (Without Going Cross-Eyed)”
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“S Corp vs. LLC: What’s Better for Your Business?”
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“What the New Tax Rules Mean for Freelancers in 2025”
Include a call-to-action like: Need help with this? Let’s talk.
⏱ Time needed: 1–2 hours per month
3. Client Follow-Up System
Current clients are your best marketing assets. A quick follow-up can lead to:
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Referrals
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Testimonials
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Repeat business
💬 Set reminders to check in quarterly:
“Hey [Client Name], just checking in to see how things are going this quarter. Let me know if you have any financial questions coming up—I’m here to help.”
⏱ Time needed: 20 minutes a week
4. Quarterly Offers or Campaigns
Keep things fresh with a quarterly campaign:
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Free consultations in Q1 (tax season)
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Bookkeeping cleanup offers in Q2
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Financial planning sessions in Q3
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Year-end reviews in Q4
Promote it via email and social media to keep your services top of mind.
⏱ Time needed: 1–2 hours per quarter
5. Track & Tweak
What content gets clicks, opens, or replies? Keep an eye on basic numbers so you know what to double down on.
🔍 Track:
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Website traffic (via Google Analytics)
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Email open/click rates
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Social media engagement
Consistency is great—but strategic consistency is even better.
📈 Final Thought: Small Steps, Big Results
You don’t need to post every day, run ads, or create flashy videos to succeed in digital marketing. You just need to be visible, valuable, and consistent. Start with one or two habits, commit for 90 days, and watch how your presence—and client list—starts to grow.
Want help setting up your first content calendar, writing your monthly blog, or automating your follow-ups? I’m here for that too. Just let me know what you want to focus on first.